What is a Cross Tab Analysis

Article ID	1068	Posted Date	4/6/2007
Product(s)		Updated Date	4/6/2007

What is a Cross Tab Analysis?
- A cross tabulation analysis is useful for showing how respondents answered on two or more questions at the same time.
- Shows a distribution between two variables
- Usually presented as a matrix in the form of a table

Why Would You Use It?
- Easy to understand and draw quick conclusions
- Tables can provide greater insight than single statistics.
- They are simple to create with Checkbox Survey.

As a basic rule, the control group or independent variable is on the X-axis (such as age, gender education, etc) while the dependent variable or group under study is located on the Y Axis.

Example Cross Tab.

Ages 20-29 Ages 30-39 Ages 40-49
Read publications online 84% 61% 36%
Pay bills online 65% 42% 28%
4+ hrs daily on Internet 87% 68% 47%

To make a cross tab within CHECKBOX, you have to have a few completed survey responses. Then simply navigate to the Reports Manager. Autogenerate the report to start. Then Add an item to that report "Cross Tab". Now pick two questions that you want to cross tabulate. Run the report. You're done. Add a style sheet if you want.